Report No. 1 was published on March 6th and covers:

• How the Mobile Games Industry is reacting to the Credit Crunch
• Industry views of the impact of the iPhone and App Store on the market structure
• Development platforms and operating systems - Winners and Losers

Click here for list of contents

How can I get a copy of the report?

Both copies of the report are now available and each is available at a 60% discount with a further saving if you buy both.

Future Reports

Panel Members will have the opportunity to buy reports at a 60% discount.

Report No. 1 - Published March 2009
Report No. 2 - Published June 2009
Report No. 3 - Available October 2009
Report No. 4 - Available December 2009

We are recruiting new panel members on an ongoing basis...

NOW RECRUITING

We invited all members to suggest issues for possible consideration in upcoming panel surveys. Over two thirds of members did so, with the majority suggesting 2-3 issues. So far over 275 questions / subjects have been submitted, reflecting the diverse range of issues currently impacting the global mobile games space.

Any Panel Member can suggest new topics for future surveys.
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Meanwhile we have summarised the early feedback from Panel Members in an article which can be found at: http://www.multimedia-research.com/Experts_panel._issues.html

and a fuller list is shown below:

• Advanced Mobile Games Specialisms (Motion Sensing, Location Based, Gesture Controlled Games etc)
• Advergaming
• After Sales Support
• Development Costs and Project Lead Times
• Development Platforms and Operating Systems
• Distribution Strategies for Mobile Games
• Handset Fragmentation, Porting and Localisation
• Identifying and overcoming Barriers to Growth
• Identifying Growth Drivers
• Identifying Killer Apps
• Identifying the industry's Movers and Shakers
• Image evaluation of the key players
• Industry related Conferences and Trade Shows
• Industry related Online and Offline Media
• Industry related Trade Bodies
• Margin Evaluation
• On Deck vs Off Deck Portals
• Payments and Billing Mechanisms
• Preferred means of accessing games (downloading vs. side loading vs. memory cards etc)
• Pricing Models for Mobile Games
• Product Pipeline Trends
• Social Networks and Viral Marketing
• Software Genres
• Strategies for Promoting Mobile Games
• SWOT Analyses of the key Development Platforms and Operating Systems

There will also be periodic repeats of key lines of enquiry to help generate critical trend data – such as measuring the ongoing impact of the credit crunch on the mobile games industry, as well as pinpointing any shifts in platform and operating system allegiances over time.

The report will be supplied as a pdf download. Please contact Vic Whiting - vic@multimedia-research.com or call us on +44 (0) 1322 559347

CEOs
Directors (Various)
Senior Managers (Various)
Founders & Owners
Lead producer/developer/designer
Presidents
SVPs/EVPs/VPs
CTOs
COOs
Studio Managers
Managing Directors
Marketing Managers
Creative Directors
Others

23
25
10
10

9
6
8
1
7
1
6
4
1
17

18%
19%
8%
8%

7%
5%
5%
1%
5%
1%
5%
3%
1%
13%

How does the Survey No. 2 sample compare with the universe?

Survey

Universe

Developers
Publishers
Aggregators/ Distributors
D2C Portal Operators
MNOs
MVNOs

73%
38%
20%/26% 22%
4%
2%

74%
24%
24%/24%
9%
4%
2%